They claim that green is the new black. But don’t for a moment think that finding color inspiration naturally starts and ends with all the color green! Being enviromentally friendly definitely holds great potential, especially considering how far this movement will go towards protecting nature and its beauty. But the degree in which color could be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a continuous supply of inspiration for new ideas and strategies to choosing color. Stop and think for just a moment from the sheer selection of natural landscapes which exist across the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are common places with colors inspired by nature.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations being this way because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and concentrate on the way color combinations seen in nature change with all the changing seasons. Picture an environmentally friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter.
Now take that same rolling hill full of flowers and imagine the way changes not from season to season, but everyday. Picture in your head those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Discover how even everyday changes in the weather can trigger new bursts of color inspiration?
The next occasion you’re attempting to find the perfect color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of any cool product that offers to save the environment, let nature inspire you. It’s everywhere you look even though you’re sitting in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is easy utilizing your Pantone color system!